Baltic Bespoke: how a simple brand package grew into hundreds of touchpoints
A garden room builder that started with the basics and now has a brand on vans, hoardings, brochures and signs, without ever losing its core.
Baltic Bespoke builds luxury custom garden rooms, annexes and outdoor living spaces across Liverpool and the North West. When we started working together, the brief was a simple brand package. It has since grown into a full identity that runs across hundreds of touchpoints.
Start with a core that can grow
The identity is built on a restrained wordmark, a considered set of typefaces and a palette centred on a deep navy. The aim was a brand that feels premium and authoritative without looking corporate. Keeping the core simple is what has let it stretch so far.
Where the brand lives now
Today the identity appears on stationery, a projecting sign, site hoardings, vehicle livery, brochures, sales leaflets, social media and even the company mugs. A group lock-up was added as the business expanded. Each new piece follows the same system rather than reinventing it.
“As we’ve grown, the brand has grown with us without ever losing its core. It’s a key asset that contributes to our ongoing success and sets us apart.”
Rachael Biggs, Marketing Director, Baltic Bespoke
What growing businesses can take from it
- You don’t need everything on day one. A strong core identity can be extended as the budget and the business grow.
- Consistency builds trust. Customers who see the same brand on a van, a sign and a brochure start to recognise it.
- Working with the same team over time keeps the brand joined up.
See the full Baltic Bespoke case study, or talk to us about where your brand could go next.